In today’s environment, what usually happens here is the customer wants something faster than our normal lead time. The rub comes in when we’re not able to respond in the time the customer wants. Then everyone starts to moan and groan the factory isn’t responsive or the customer won’t be taken care of. You’re probably seeing the connection already to the first story, “Supply vs. Demand”. In fact the two of them are connected and here again we spend oodles of time arguing about why this happens and what are we going to do about it when in fact we only have three situations that can occur and three solutions.