Demand Management -Developing a Process Today that will Drive your Future Growth


Good businesses are full of excellent processes; product development, customer order fulfilment, production, shipping, and distribution and in most cases, these processes also have a budget, resources and people performing and improving the processes.


However, when it comes to Demand Management, generally we don’t see mature processes in place instead ‘ad hoc’ people, usually the salesman, sucking their thumbs raw at month end and trying to satisfy the boss with a forecast for the next month, or if we are lucky, two months! There is generally no budget, few resources and nobody dedicated to ensure that this important task takes place, and more importantly, is improved.

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