Understanding Uncertainty in an Organizational Sustainability Program

Uncertainty originates in the internal and external context within which the organization operates. Here are some examples:

  1. Uncertainty is a consequence of underlying sociological, psychological, and cultural factors associated with human behavior

  2. Uncertainty is produced by natural processes that are characterized by inherent variability (e.g. the weather)

  3. Uncertainty changes over time (e.g. due to competition, trends, new information, or changes in underlying factors)